Who am I?
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My role was to analyse and improve the end-to-end user experience, using traffic data, user behaviour and page interactions to identify friction points and opportunities for improvement. I translated these insights into UX/UI solutions that made content discovery and navigation more engaging and intuitive.

User research & interviews: I tested the existing website with real users to identify behavioural patterns, usability issues and key friction points, informing the UX/UI redesign.

Ideas & improvement

Information Architecture & User Flow

I mapped the existing website structure to understand how users navigate between pages, interact with content, and move through the overall journey. The redesigned sitemap exposed key navigation and architecture pain points, helping us prioritise the areas with the greatest UX impact.

User Flows & Wireframes. I mapped key user flows and created wireframes to validate the new experience, test interaction patterns and ensure the design was moving in the right direction before moving into UI.

Final output: I presented the final concept, demonstrating how the redesign reduced navigation friction, improved content discovery and increased traveller engagement.

Led the UX/UI redesign of trivago's map search experience, focusing on the map-results interaction, filter system and hotel imagery. I redesigned key user flows and interaction patterns to make location-based hotel discovery faster, clearer and more intuitive, enabling users to compare options visually and refine their search with less friction.

Landing page

Mouse Over

images

I follow a research-driven, iterative design methodology that moves from discovery and ideation to UX/UI design, validation and technical delivery, balancing user needs, business goals and technical feasibility.

User research: interview & user story

Competitor Research: I benchmarked key competitors to uncover UX patterns and market opportunities, using their approaches to address our core pain points and shape a more intuitive, competitive, and conversion-focused experience.

I analysed the map experience to identify key UX/UI friction points and visual distractions, using usability testing, competitor insights and design assessment to guide a more focused and intuitive experience.

Sketch & idea. I started with pen-and-paper ideation, exploring concepts and iterating on ideas to define the visual direction, user flow, information hierarchy and initial layouts before moving into digital design.

Mobile version

TeI used the Google Maps Platform APIs and Styling Wizard to create a lightweight, customised map tailored to the user journey. By simplifying the visual language, hierarchy and map elements, I focused attention on the information most relevant to hotel discovery and location-based decision-making.

User research & focus group: I explored users' reactions and behaviours when receiving the welcome email, identifying key usability and engagement opportunities.

UX Research, Sketching & User Flows: I used user interviews, focus groups, competitor benchmarking and behavioural analysis to understand user expectations and engagement patterns. I translated these insights into sketches and user flows, defining the UX direction for the email campaign.

Mock-ups & Content Hierarchy. I used early mock-ups to validate content hierarchy and visual balance, testing how copy length, imagery and colour worked together to create a clear, engaging email experience.

The final version of the email is for laptop and mobile

Technology & code. He code for the email is pure HTML and CSS. The email was tested for different email provider and devices using emailonacid.com

Site Map & Interaction. I mapped the platform's information architecture and user flows to understand page relationships, navigation patterns and key interaction points.

Mock-up of individual features. We focused on high-impact features rather than redesigning the entire platform, enabling better scope management and clear progress from current to target experience.

Navbar & filter

User flow of the attachment section

User flow of the comment section

Research plan

The site got users to product pages (from the home page) easily and smoothly, across all devices. Images were well received, particularly full kitchen images. Whilst we have some improvements to the checkout process, it generally worked well. The KDW site received good first impressions on the home page – our selling points were noticed a lot (22y, 10,000 doors a month, next day delivery on stock), “bright”, “friendly”. We didn’t really see too many struggles with filtering, or the number of results on listings pages. It contains the findings and recommendations from the usability research conducted on 6 participants on 24th Oct 2018.

Product page: confirming a price

Ideally, we need to deal with price variables / questions one at a time. If we do, we have more scope to add clarity, and to remove ambiguity around price questions. Also, by dealing with these questions one at a time, we can also deal with any user anxiety one at a time.

We should use one main CTA, which indicates to users where to get prices and check sizes. This could anchor users to the start of a ‘mini-quote’ process (and maybe shadow the rest of the page to remove distraction):

There is a bit of an ‘anxiety trade off’ here – asking these one by one does help focus users and remove distraction, but some users may be worried about how many questions there are before they can see a price. Showing all questions at once might be too intimidating for users:

Product page: secondary CTAs

Plan & commit to CRO for 2019

Improvement of the usability and updated version

The ux design work is driven by the user, technology and style research whitch have to be in line with the requirements and the style.

Start the project using paper and pen allows me to understand how the page itself could be, the elements that I shoud use the space between the elements and the different sections of the page.

Wireframes of the freatures

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Mockup for desktop

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Doors and drowers front

Cornice, pelmet, plinth and corner posts

Mockup for mobile

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Pop-up video